Project · 2024
Retail, but actually fast.
A responsive storefront for a Canadian retail brand. Clean design, tight SEO, and load times that keep people browsing instead of waiting.
What it is
Chesley Vape is a responsive storefront I built as a freelance project for a Canadian retail brand. The brief was simple: a clean site that loads fast on any device and gets found in search.
Engineering decisions
The site is built with Next.js and Tailwind CSS, designed responsive-first so the browsing experience holds up on phones as well as desktops. SEO fundamentals and load-time work were part of the build, because a retail site that is slow or invisible in search does not sell.
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